In a time when physical copies of music are fighting for their place under the sun (while digital ones have made their home in the cloud), discovering new music and new musicians becomes superficial - we’re skipping songs and playlists without putting in the time and the effort that would lead to a deeper and more personal relationship with music. SUN U is Sanja Šiljković, talented multi-instrumentalist with an album which essential theme is discovering herself and her own potential – that’s where album name DISCOVER came from. To present the listeners an opportunity to discover the artist not just through music, but through interacting with a physical copy of the album as well album case was covered in scratch foil (lottery card silver) for the listener to slowly discover the photo of the artist by scratching it, just like they are discovering SUN U by listening to her music.
SEÑOR | Very Creative Director: Vanja Blumenšajn | Head of Creative, Copywriter: Jurica Ćorluka | Strategic Director: Iva Kaligarić | Art Director, Designer: Alen Lipuš | Account Executive: Anamarija Vuić
ASSOCIATES | Photographer: Jure Perišić | Packaging Photographer: Damir Žižić | Animator: Sanja Šiljković
2019, CD packaging, Señor agency