Jamnica, the market leader in Croatia, created a new product envisioned as a brand extension that will infuse the brand with a dash of fresh air. It’s an infusion of sparkling mineral water, with a 10% ratio of fruit juice and aromatic herbs, without added sugars, artificial colors or aromas. This innovative combination still unfamiliar to the locals’ taste buds is positioned in its own “natural indulgence” category. Along with ‘natural’ and ‘pleasurable’, the adjective ‘trendy’ takes the third spot on the list of key brand associations. Herbariums and botanic manuals inspired the illustrations on the label. When selecting the style, we settled on a premium, contemporary, figuratively richer and more fashion-like style, which will please the eye and stir the heart of audience.
SEÑOR | Very Creative Director, Copywriter: Vanja Blumenšajn | Head of Creative, Copywriter: Jurica Ćorluka | Junior Copywriter: Lucija Drača | Strategic Director: Iva Kaligarić | Art Director, Designer: Alen Lipuš | Head of Account: Danijela Maričević | Account Executive: Petra Brandt Barišić
ASSOCIATES | Illustrator: Vedran Klemens
2019, packaging, Señor agency