Visual identity, website design, 3d and motion design for ELLI, a next-generation non-custodial crypto wallet by Solrise Finance.
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Idea behind art direction was to connect natural details and textures with crypto & web.3 aestethics and at the same time obtain friendly but proffessional look across all aspects of the brand. An elephant is a main subject of the brand, both verbaly and aestheticaly- his characteristics and atributes of his natural environment effectively represent features of ELLI wallet: strenght and security (biggest land mammal), Sui analogy (store water in their trunks and make a splash), community building (hug you with their trunk), trustworthy information (communicate cleraly using trumpet calls), environment that can easily spark inspiration (savannas and forests) & reliability (never forgeting because their temporal lobe is denser that humans).
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ALEN LIPUŠ DS (visual identity, website design, 3d, motion design)
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SOLRISE FINANCE TEAM (brand strategy, naming, web development)